In the year 2017, Jio paid Rs 98. Plan was launched, in which the SMS facility was introduced. However, later updating to this service, the number of free SMS was increased from 100 to 300. But later this plan was called off. In May 2021, the company once again introduced the plan, but it did not include the SMS facility. Following in the footsteps of Jio, a few days later, Airtel and Vi (Vodafone Idea) also took a similar decision in June.
Industry sources have informed Gadgets 360 that following the move by telecom operators, customers will no longer get SMS benefits with affordable recharge plans aimed at increasing the Average Revenue Per User (ARPU). To get the SMS benefit, users can take a separate pack or they can get the SMS benefit by activating the plan above Rs 100.
After this decision of telcos, those customers recharging entry-level plans, who want to access services like UPI, which require SMS for user verification. Similarly, customers who are unable to receive SMS messages in low-cost plans will also be affected, so they move from one network to another using MNP.