Now this cheap monthly subscription of Amazon Prime will not be available, this is the reason…


Amazon will no longer offer monthly Prime membership in India. After the new decision, now the e-commerce company is going to offer Prime membership for only three months and one year. Let us tell you, the initial price of Amazon Prime subscription was Rs 129 per month, but now this initial pack has been discontinued after a new order from the Reserve Bank of India (RBI). Significantly, in its new guidelines of RBI, banks and financial institutions have been ordered to implement Additional Factor of Authentication (AFA) for the process of recurring online transactions. The deadline to implement this new order is September 30.

Amazon has its support page Has also been updated, in which the monthly subscription of Amazon Prime is not present. Additionally, Amazon has also temporarily suspended new member sign-ups for the Amazon Prime free trial from April 27. At the moment, if a user wants to buy or renew the Amazon Prime membership, he will have the option of taking only three months or yearly subscription. Let us tell you, the price of three months subscription of Amazon Prime is Rs 329, while you get its annual subscription for Rs 999.

It is noteworthy that this new framework of RBI Declaration It was done in August 2019 itself, but later this deadline was extended to 30 September this year for banks and financial institutions. Extending the deadline, it was said that this decision has been taken keeping in mind that there is no inconvenience to the customers.

Initially, in the year 2019, RBI had issued a framework for deploying AFA for recurring transactions up to Rs 2,000. However, by December last year, this rule was increased to a limit of Rs 5,000 per transaction. Transactions above this cut-off will require a one-time password (OTP).

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